- Predictive Modeling
- Data-Driven Decision-Making
- Performance Measurement
- Marketing Strategies
- Marketing Automation
- Loyalty Programs
- Sales Management
- Performance Management
- Customer Success Management
- Customer Retention
- Customer Relationship Management (CRM) Software
- Business Development
Customer Relationship Management
Completed by Erika Santana de Sousa Leal
September 27, 2023
4 hours (approximately)
Erika Santana de Sousa Leal's account is verified. Coursera certifies their successful completion of Customer Relationship Management
What you will learn
Learners will be able to assess the changing landscape of CRM, identifying key trends and future directions that can impact business strategies.
Learners will be able to create customer-focused plans that cater to diverse customer needs, enhancing satisfaction and building strong relationships
Students leverage data for valuable customer insights, enhancing satisfaction and effective relationship management.
Students apply CRM principles for customer segmentation, loyalty programs, optimized sales, driving retention, and enhancing business performance.
Skills you will gain
