- Pivot Tables And Charts
- Marketing
- Web Analytics and SEO
- Data Presentation
- Performance Measurement
- A/B Testing
- Performance marketing
- Key Performance Indicators (KPIs)
- Google Ads
- Spreadsheet Software
- Google Analytics
- Data Analysis
Assess for Success: Marketing Analytics and Measurement
Completed by Luis Torres Salabarria
August 23, 2023
18 hours (approximately)
Luis Torres Salabarria's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
