- Strategic Communication
- Marketing Channel
- Social Media
- Marketing Automation
- Personalized Service
- Marketing Communications
- Marketing Strategies
- Customer experience strategy (CX)
- Augmented Reality
- Consumer Behaviour
- Digital Marketing
- Integrated Marketing Communications
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by ARCHANA PARTHASARATHY
June 9, 2020
18 hours (approximately)
ARCHANA PARTHASARATHY's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
