Customer Value in Pricing Strategy
Completed by JEAN PHILIPPE EUGENE JACQUES LECHAT
April 16, 2020
14 hours (approximately)
JEAN PHILIPPE EUGENE JACQUES LECHAT's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Revenue Management
- Category: Customer Insights
- Category: Case Studies
- Category: Behavioral Economics
- Category: Market Research
- Category: Marketing Psychology
- Category: Analysis
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Customer Analysis
- Category: Global Marketing
