- Owned Media
- Strategic Communication
- Business Strategy
- Communication Strategies
- Integrated Marketing Communications
- Marketing Communications
- Brand Management
- Earned Media
- Campaign Management
- Public Relations
- Employee Engagement
- Media Strategy
Integrated and Strategic Communication Campaigns
Completed by Lucas Yen
June 26, 2024
6 hours (approximately)
Lucas Yen's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
