Foundations of Digital Marketing and E-commerce
Completed by MIGUEL ALEXANDRE MOREIRA MEDINAS
June 18, 2026
12 hours (approximately)
MIGUEL ALEXANDRE MOREIRA MEDINAS's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Marketing
- Category: Performance marketing
- Category: Customer Engagement
- Category: Branding
- Category: Data-Driven Decision-Making
- Category: Brand Awareness
- Category: Marketing Analytics
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Conversion Funnel Analysis
- Category: Email Marketing
