- Performance Measurement
- Data Presentation
- Web Analytics and SEO
- Marketing
- Key Performance Indicators (KPIs)
- Marketing Budgets
- A/B Testing
- Spreadsheet Software
- Pivot Tables And Charts
- Google Ads
- Stakeholder Communications
- Performance marketing
Assess for Success: Marketing Analytics and Measurement
Completed by PHUOC KIM NGOC TRAN
December 3, 2023
18 hours (approximately)
PHUOC KIM NGOC TRAN's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
