Customer Value in Pricing Strategy
Completed by Valeria Lizet Morales Aguilar
November 10, 2020
14 hours (approximately)
Valeria Lizet Morales Aguilar's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Global Marketing
- Category: Case Studies
- Category: Customer Analysis
- Category: Market Dynamics
- Category: Behavioral Economics
- Category: Revenue Management
- Category: Market Research
- Category: Value Propositions
- Category: Customer Insights
- Category: Competitive Analysis
- Category: Consumer Behaviour
- Category: Analysis
