- Marketing and Public Relations
- Public Relations
- Press Releases
- Crisis Management
- Corporate Communications
- Storytelling
- Media Relations
- Strategic Communication
- Communication Strategies
- Branding
Working with the Media
Completed by Zainab Abdulsalam
July 8, 2022
7 hours (approximately)
Zainab Abdulsalam's account is verified. Coursera certifies their successful completion of Working with the Media
What you will learn
Identify organizational mission and core values.
Understand how public relations contributes to the branding process.
Define mass media theory and its application to PR practice.
Analyze mass media and understand PR messaging strategy.
Skills you will gain
