- Marketing
- Customer Engagement
- Marketing Analytics
- Marketing Strategy and Techniques
- Email Marketing
- Goal Setting
- Customer experience strategy (CX)
- Search Engine Optimization
- Search Engine Marketing
- Target Audience
- Branding
- Business Metrics
Foundations of Digital Marketing and E-commerce
Completed by Diana Michelle Ocampo Estévez
August 4, 2023
12 hours (approximately)
Diana Michelle Ocampo Estévez's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
