- Artificial Intelligence
- Customer experience strategy (CX)
- Consumer Behaviour
- Digital Marketing
- Integrated Marketing Communications
- Strategic Communication
- Data-Driven Decision-Making
- Augmented Reality
- Marketing Strategy and Techniques
- Data Ethics
- Marketing Analytics
- Digital Media Strategy
Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Aleksandra Ribaka
June 6, 2023
18 hours (approximately)
Aleksandra Ribaka's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
