- Marketing Budgets
- Return On Investment
- Regression Analysis
- Target Audience
- Sales Process
- Marketing Channel
- Forecasting
- Customer Insights
- A/B Testing
- Marketing
- Marketing Analytics
- Marketing Strategies
Data Analytics Methods for Marketing
Completed by Dimitra Tsagkalidou
September 2, 2024
12 hours (approximately)
Dimitra Tsagkalidou's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
