- Global Marketing
- Culture
- Brand Management
- Cultural Sensitivity
- Marketing Psychology
- Consumer Behaviour
- Marketing Strategies
- Marketing
- Cultural Diversity
- Brand Strategy
- Brand Awareness
- Intercultural Competence
Global Impact: Cultural Psychology
Completed by Andreana Valderama
March 21, 2023
11 hours (approximately)
Andreana Valderama's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
