- Customer Retention
- Advanced Analytics
- Predictive Modeling
- Customer Analysis
- Marketing Strategy and Techniques
- Customer Insights
- Social Network Analysis
- Market Analysis
- AI Personalization
- Data Analysis
- Marketing Effectiveness
- Text Mining
Applying Data Analytics in Marketing
Completed by Sude Dönmez
January 13, 2024
16 hours (approximately)
Sude Dönmez's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
