Introduction to Social Media Marketing
Completed by Zhean Shen
October 25, 2020
17 hours (approximately)
Zhean Shen's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Category: Digital Marketing
- Category: Customer Analysis
- Category: Instagram
- Category: Persona Development
- Category: Social Media Marketing
- Category: Journey Mapping
- Category: Social Media
- Category: Facebook
- Category: Target Audience
- Category: Marketing Channel
- Category: Smart Goals
- Category: Key Performance Indicators (KPIs)
