Marketing Strategy

Completed by AHSAN KHURRAM

June 11, 2022

Approximately 2 months at 10 hours a week to complete

Course Certificates Completed

Marketing Strategy Capstone Project

Market Research and Consumer Behavior

Marketing Mix Fundamentals

Positioning: What you need for a successful Marketing Strategy

The Marketing Plan

Marketing Strategy

IE Business School

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69K Students Enrolled

View certificate for AHSAN KHURRAM, Marketing Strategy, offered through Coursera. This specialization covered the concepts and tools needed to develop a marketing strategy for a business, product or service. Learners began by understanding consumers and the main market research techniques, then how to correctly segment, target and position a product to achieve success. They continued by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, the specialization focussed on getting backing for the strategy and communicating it properly in a Marketing Plan.

Course Certificates

Earned after completing each course in the Specialization

Marketing Strategy Capstone Project

IE Business School

Taught by: Ramon Diaz-Bernardo

Completed by: AHSAN KHURRAM by June 11, 2022

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Market Research and Consumer Behavior

IE Business School

Taught by: Shameek Sinha

Completed by: AHSAN KHURRAM by April 14, 2022

4 weeks of study, 1-2 hours/week

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Marketing Mix Fundamentals

IE Business School

Taught by: Maria Teresa Aranzabal & Fernando Cortiñas

Completed by: AHSAN KHURRAM by May 8, 2022

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Positioning: What you need for a successful Marketing Strategy

IE Business School

Taught by: Ignacio Gafo

Completed by: AHSAN KHURRAM by April 20, 2022

4 weeks of study, 1-2 hours/week

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The Marketing Plan

IE Business School

Taught by: Ramon Diaz-Bernardo

Completed by: AHSAN KHURRAM by May 22, 2022

4 weeks of study, 4-7 hours/week

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