- Digital Advertising
- Social Media Campaigns
- Digital Marketing
- Customer Engagement
- Social Media Management
- Content Creation
- Social Media Marketing
- Marketing Analytics
- Target Audience
- Social Media Strategy
- Brand Awareness
From Likes to Leads: Interact with Customers Online
Completed by Luz Daniela Ramirez Lopez
January 23, 2024
21 hours (approximately)
Luz Daniela Ramirez Lopez's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
