- Marketing
- Presentations
- Social Media
- Return On Investment
- Key Performance Indicators (KPIs)
- Marketing Analytics
- Social Media Campaigns
- Digital Advertising
- Digital Marketing
- A/B Testing
- Social Media Marketing
- Data Analysis
Measure and Optimize Social Media Marketing Campaigns
Completed by Halyna Tsybenko
December 29, 2020
12 hours (approximately)
Halyna Tsybenko's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
