Marketing analytics: Know your customers
Completed by geoffroy chiocca
June 18, 2023
20 hours (approximately)
geoffroy chiocca's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Analytics
- Category: Digital Analysis
- Category: Customer experience strategy (CX)
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Data Analysis Software
- Category: Digital Marketing
- Category: Social Media Marketing
- Category: Customer Engagement
- Category: Marketing Analytics
- Category: Customer Insights
- Category: Digital Media Strategy
