- Media Planning
- Promotional Strategies
- Integrated Marketing Communications
- Communication Planning
- Marketing Communications
- Marketing Strategy and Techniques
- Branding
- Consumer Behaviour
- Brand Marketing
- Brand Strategy
- Brand Loyalty
- Marketing Planning
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Dawood Sardar
January 18, 2025
10 hours (approximately)
Dawood Sardar's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.