- Customer Data Management
- Performance marketing
- Digital Marketing
- Advertising Campaigns
- Digital Advertising
- Marketing
- Pay Per Click Advertising
- Online Advertising
- A/B Testing
- Data Ethics
- Contextual Advertising
- Google Ads
Introduction to Digital Advertising
Completed by Anna Catarina Prata Sprovieri Marambaia
March 24, 2022
7 hours (approximately)
Anna Catarina Prata Sprovieri Marambaia's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
