- Data Ethics
- Marketing
- Digital Advertising
- Paid media
- Consumer Behaviour
- Pay Per Click Advertising
- Performance marketing
- Advertising Campaigns
- Contextual Advertising
- Customer Data Management
- A/B Testing
- Advertising
Introduction to Digital Advertising
Completed by Anna Catarina Prata Sprovieri Marambaia
March 24, 2022
7 hours (approximately)
Anna Catarina Prata Sprovieri Marambaia's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
