- Campaign Management
- Social Media Marketing
- Digital Advertising
- Return On Investment
- Marketing Effectiveness
- Data Presentation
- A/B Testing
- Advertising Campaigns
- Key Performance Indicators (KPIs)
- Performance Reporting
- Data Analysis
- Marketing Analytics
Measure and Optimize Social Media Marketing Campaigns
Completed by Ayath Akhras
July 14, 2023
12 hours (approximately)
Ayath Akhras's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
