Developing a Winning Marketing Strategy
Completed by MARIA DE LOS ANGELES DAVILA PALACIOS
January 30, 2021
16 hours (approximately)
MARIA DE LOS ANGELES DAVILA PALACIOS's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Strategic Marketing
- Category: Product Marketing
- Category: Marketing Planning
- Category: Brand Marketing
- Category: Product Planning
- Category: Marketing Effectiveness
- Category: Branding
- Category: Competitive Analysis
- Category: Consumer Behaviour
- Category: Brand Strategy
- Category: Target Market
- Category: Marketing Management
