- Data Storytelling
- Branding
- Email Marketing
- Data-Driven Decision-Making
- Keyword Research
- Digital Advertising
- Marketing Strategy and Techniques
- Marketing
- Performance Measurement
- Marketing Analytics
- Content Performance Analysis
- Digital Marketing
Foundations of Digital Marketing and E-commerce
Completed by Ophelia Cheung
January 9, 2024
12 hours (approximately)
Ophelia Cheung's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy