Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Taranjot Bahl
November 7, 2019
18 hours (approximately)
Taranjot Bahl's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: MarTech
- Category: Social Media
- Category: Digital Marketing
- Category: Media and Communications
- Category: Data-Driven Decision-Making
- Category: Cross-Channel Marketing
- Category: Personalized Campaigns
- Category: Marketing Channel
- Category: Communication Strategies
- Category: Journey Mapping
- Category: Digital Media Strategy
- Category: Online Advertising
