- Digital Marketing
- Advanced Analytics
- Data Analysis
- Data Ethics
- Customer Insights
- Generative AI
- Predictive Analytics
- Consumer Behaviour
- Machine Learning
- Market Analysis
- AI Personalization
- Analytics
Applying Data Analytics in Marketing
Completed by AURORA PEREZ-VICO DIAZ DE RADA
February 15, 2022
16 hours (approximately)
AURORA PEREZ-VICO DIAZ DE RADA's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
