Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Oscar Rodríguez
August 14, 2020
18 hours (approximately)
Oscar Rodríguez's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Direct Marketing
- Category: Social Media Strategy
- Category: Search Engine Optimization
- Category: Marketing Planning
- Category: Search Engine Marketing
- Category: Data-Driven Marketing
- Category: Digital Marketing Campaigns
- Category: Digital Marketing
- Category: Marketing Management
- Category: Digital Media Strategy
- Category: Social Media
- Category: Keyword Research
