- Marketing
- Data Collection
- Analytics
- Marketing Effectiveness
- Data Analysis
- Digital Marketing
- Regulatory Compliance
- Web Analytics
- Marketing Strategies
- Marketing Analytics
- Data Visualization Software
- Consumer Behaviour
Digital Marketing Analytics in Theory
Completed by Eric Kuan-Eu Lee
June 12, 2015
20 hours (approximately)
Eric Kuan-Eu Lee's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
