- Performance marketing
- Key Performance Indicators (KPIs)
- Data Presentation
- Advertising Campaigns
- Communication
- Return On Investment
- Marketing Analytics
- Social Media Marketing
- A/B Testing
- Online Advertising
- Campaign Management
- Business Metrics
Measure and Optimize Social Media Marketing Campaigns
Completed by Liliana Boccia
January 4, 2021
12 hours (approximately)
Liliana Boccia's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
