GenAI for Marketing Analysts: Innovate Marketing Strategies
Completed by Palakh Khanna
February 6, 2026
2 hours (approximately)
Palakh Khanna's account is verified. Coursera certifies their successful completion of GenAI for Marketing Analysts: Innovate Marketing Strategies
What you will learn
Identify the capabilities of GenAI for enhancing marketing data analytics functions.
Examine real-world applications to leverage GenAI in marketing data analytics scenarios.
Deploy strategies and tactics to responsibly integrate GenAI into marketing analytics practices while maintaining human oversight and accountability.
Skills you will gain
- Category: Artificial Intelligence
- Category: Customer Insights
- Category: Responsible AI
- Category: Marketing Analytics
- Category: Content Performance Analysis
- Category: Generative AI
- Category: Google Analytics
- Category: Campaign Management
- Category: Data Ethics
- Category: Performance Analysis
- Category: Marketing Automation
- Category: Customer Analysis
