GenAI for Marketing Analysts: Innovate Marketing Strategies
Completed by Palakh Khanna
February 6, 2026
2 hours (approximately)
Palakh Khanna's account is verified. Coursera certifies their successful completion of GenAI for Marketing Analysts: Innovate Marketing Strategies
What you will learn
Identify the capabilities of GenAI for enhancing marketing data analytics functions.
Examine real-world applications to leverage GenAI in marketing data analytics scenarios.
Deploy strategies and tactics to responsibly integrate GenAI into marketing analytics practices while maintaining human oversight and accountability.
Skills you will gain
- Category: Marketing Automation
- Category: Responsible AI
- Category: Marketing Analytics
- Category: Google Analytics
- Category: Data-Driven Marketing
- Category: Data Ethics
- Category: Performance Analysis
- Category: Artificial Intelligence
- Category: Campaign Management
- Category: Generative AI
- Category: Customer Insights
- Category: Customer Analysis
