Positioning: What you need for a successful Marketing Strategy
Completed by Donn Enrique Lumahan Moreno
April 21, 2020
11 hours (approximately)
Donn Enrique Lumahan Moreno's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Competitive Analysis
- Category: Marketing Strategy and Techniques
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Market Research
- Category: Target Audience
- Category: Market Intelligence
- Category: Product Marketing
- Category: Strategic Marketing
- Category: Marketing Strategies
- Category: Target Market
- Category: Market Dynamics
