- Strategic Marketing
- Customer Insights
- Key Performance Indicators (KPIs)
- Customer Engagement
- Consumer Behaviour
- Cross-Channel Marketing
- Marketing Management
- Integrated Marketing Communications
- Brand Strategy
- Market Analysis
- Performance Measurement
- Marketing
The "What" of the Marketing Strategy
Completed by Aysel Bayramova
August 28, 2025
3 hours (approximately)
Aysel Bayramova's account is verified. Coursera certifies their successful completion of The "What" of the Marketing Strategy
What you will learn
Understand the marketing process
Develop marketing strategies
Implement and measure marketing initiatives
Skills you will gain
