- Marketing and Public Relations
- Storytelling
- Media Relations
- Communication Strategies
- Branding
- Strategic Communication
- Press Releases
- Media and Communications
- Crisis Management
- Public Relations
- Corporate Communications
- Brand Management
Working with the Media
Completed by Rachel Balko
June 1, 2023
7 hours (approximately)
Rachel Balko's account is verified. Coursera certifies their successful completion of Working with the Media
What you will learn
Identify organizational mission and core values.
Understand how public relations contributes to the branding process.
Define mass media theory and its application to PR practice.
Analyze mass media and understand PR messaging strategy.
Skills you will gain
