- Storytelling
- Marketing and Public Relations
- Corporate Communications
- Communication Strategies
- Media Relations
- Press Releases
- Crisis Management
- Media and Communications
- Strategic Communication
- Branding
- Brand Management
- Public Relations
Working with the Media
Completed by Rachel Balko
June 1, 2023
7 hours (approximately)
Rachel Balko's account is verified. Coursera certifies their successful completion of Working with the Media
What you will learn
Identify organizational mission and core values.
Understand how public relations contributes to the branding process.
Define mass media theory and its application to PR practice.
Analyze mass media and understand PR messaging strategy.
Skills you will gain
