Introduction to Digital Advertising
Completed by Yoan Kostov
January 27, 2021
7 hours (approximately)
Yoan Kostov's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Performance marketing
- Category: Business Metrics
- Category: Advertising
- Category: Digital Advertising
- Category: Campaign Management
- Category: Online Advertising
- Category: Contextual Advertising
- Category: Paid media
- Category: Pay Per Click Advertising
- Category: Bidding
- Category: Augmented Reality
- Category: Data-Driven Marketing
