- Marketing Analytics
- Data Visualization
- Digital Marketing
- Marketing Strategies
- Analytics
- Marketing
- Consumer Behaviour
- Marketing Effectiveness
- Web Analytics
- Data Collection
- Data Visualization Software
- Regulatory Compliance
Digital Marketing Analytics in Theory
Completed by Melinda Bogue
September 12, 2018
20 hours (approximately)
Melinda Bogue's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
