Foundations of Digital Marketing and E-commerce
Completed by Lucas van der Heyden
December 8, 2025
12 hours (approximately)
Lucas van der Heyden's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance marketing
- Category: Marketing
- Category: Social Media Marketing
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: E-Commerce
- Category: Marketing Strategies
- Category: Marketing Planning
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Email Marketing
- Category: Data-Driven Decision-Making
