- Digital Marketing
- Web Analytics and SEO
- Email Marketing
- Content Performance Analysis
- Business Metrics
- Branding
- Data Storytelling
- Customer Engagement
- Data-Driven Decision-Making
- Target Audience
- Digital Advertising
- Performance Measurement
Foundations of Digital Marketing and E-commerce
Completed by Jennifer Alvermann
July 6, 2023
12 hours (approximately)
Jennifer Alvermann's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
