- Marketing Analytics
- Marketing
- Marketing Effectiveness
- Target Audience
- Customer Insights
- Forecasting
- Marketing Strategies
- A/B Testing
- Regression Analysis
- Marketing Channel
- Return On Investment
- Marketing Budgets
Data Analytics Methods for Marketing
Completed by Daniela Yunuhen Zamudio Flores
October 15, 2024
12 hours (approximately)
Daniela Yunuhen Zamudio Flores's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
