Attract and Engage Customers with Digital Marketing
Completed by Vanessa Minoff
July 31, 2025
14 hours (approximately)
Vanessa Minoff's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Advertising
- Category: Keyword Research
- Category: Google Ads
- Category: Web Analytics
- Category: Target Audience
- Category: Persona Development
- Category: Marketing
- Category: Pay Per Click Advertising
- Category: Search Engine Optimization
