- Target Audience
- Customer Engagement
- Keyword Research
- Web Analytics
- Search Engine Marketing
- Advertising
- Pay Per Click Advertising
- Marketing Strategies
- Marketing
- Persona Development
- Google Ads
- Digital Marketing
Attract and Engage Customers with Digital Marketing
Completed by Ani Baramidze
January 22, 2023
14 hours (approximately)
Ani Baramidze's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
