- Global Marketing
- Consumer Behaviour
- Market Research
- Marketing Psychology
- Value Propositions
- Case Studies
- Behavioral Economics
- Market Dynamics
- Revenue Management
- Competitive Analysis
- Customer Insights
- Analysis
Customer Value in Pricing Strategy
Completed by Jordan Willms
April 8, 2021
14 hours (approximately)
Jordan Willms's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
