- Digital Marketing
- Return On Investment
- Social Media Marketing
- Data Analysis
- Marketing Analytics
- Marketing Communications
- Marketing Effectiveness
- Key Performance Indicators (KPIs)
- Data Presentation
- Social Media Campaigns
- Business Metrics
Measure and Optimize Social Media Marketing Campaigns
Completed by John-Vincent Nichols
April 1, 2024
12 hours (approximately)
John-Vincent Nichols's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
