- Marketing
- Branding
- Email Marketing
- Business Metrics
- Digital Marketing
- Marketing Strategy and Techniques
- Performance Measurement
- Data Storytelling
- Keyword Research
- Content Performance Analysis
- Online Advertising
- Search Engine Marketing
Foundations of Digital Marketing and E-commerce
Completed by Karla Holz Lazo
August 28, 2023
12 hours (approximately)
Karla Holz Lazo's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
