- Marketing Analytics
- Brand Awareness
- Social Media Marketing
- Social Media Strategy
- Target Audience
- Digital Advertising
- Content Creation
- Digital Marketing
- Social Media Campaigns
- Customer Engagement
- Social Media Management
From Likes to Leads: Interact with Customers Online
Completed by Sara dos Vais Oliveira
February 28, 2024
21 hours (approximately)
Sara dos Vais Oliveira's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
