- Brand Management
- Data-Driven Decision-Making
- Statistical Analysis
- Strategic Marketing
- Marketing Analytics
- Regression Analysis
- Consumer Behaviour
- Customer Insights
- Return On Investment
- Resource Allocation
- Customer Analysis
- Marketing Budgets
Marketing Analytics
Completed by Wanbing Li
November 19, 2021
16 hours (approximately)
Wanbing Li's account is verified. Coursera certifies their successful completion of Marketing Analytics
What you will learn
How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time
How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives
How to design basic experiments so that you can assess your marketing efforts and invest your marketing dollars most effectively
How to set up regressions, interpret outputs, explore confounding effects and biases, and distinguish between economic and statistical significance
Skills you will gain
