- Data Analysis
- A/B Testing
- Social Media Marketing
- Marketing
- Digital Marketing
- Marketing Effectiveness
- Communication
- Social Media Strategy
- Advertising Campaigns
- Presentations
- Return On Investment
- Social Media Campaigns
Measure and Optimize Social Media Marketing Campaigns
Completed by Andrew Samaha
December 1, 2022
12 hours (approximately)
Andrew Samaha's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
