- Email Marketing
- Data Collection
- Digital Marketing
- Customer Analysis
- Search Engine Optimization
- Performance Analysis
- Consumer Behaviour
- Campaign Management
- Marketing Analytics
- Online Advertising
- Marketing Strategies
- Keyword Research
Digital Marketing Capstone
Completed by Luca Iannice
March 2, 2018
17 hours (approximately)
Luca Iannice's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
