- Web Analytics and SEO
- Marketing
- Pay Per Click Advertising
- Search Engine Optimization
- Target Audience
- Keyword Research
- Google Ads
- Advertising
- Customer Engagement
- Digital Marketing
- Marketing Strategies
- Search Engine Marketing
Attract and Engage Customers with Digital Marketing
Completed by CHANG PENG
August 27, 2023
14 hours (approximately)
CHANG PENG's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
